Cottle Clothing
Made in Japan, Cottle is one of the dopest clothing brands going right now.
Made in Japan, Cottle is one of the dopest clothing brands going right now.
COTTLE: Weaving Time, Spirit, and Denim in Kojima
In the heart of Kojima, Okayama—a town steeped in textile tradition—COTTLE emerges as a beacon of artisanal craftsmanship. Founded in 2015 by Toshiaki and Yukari Watanabe, the brand operates from a meticulously renovated 130-year-old textile factory, embodying a philosophy that intertwines heritage with innovation .
COTTLE's ethos revolves around creating garments that transcend mere fashion, aiming instead to produce pieces that resonate with daily life and personal identity. This "Uniform for Living" concept emphasizes the beauty found in utility, drawing inspiration from the Japanese principle of "yō no bi"—the beauty of practical objects.
The Watanabes' commitment to this philosophy is evident in their hands-on approach: from conceptualization to production, every step is executed with meticulous care. Their small team ensures that each garment is not only aesthetically pleasing but also imbued with a sense of purpose and longevity.
COTTLE's dedication to natural materials is unwavering. They utilize organic cotton, linen, hemp, and silk, often blending these fibers to achieve unique textures and durability. Their fabrics are developed through collaborations with local artisans, ensuring that each textile tells its own story.
Dyeing techniques are equally thoughtful. Employing natural dyes such as persimmon tannin (kakishibu), sumi ink, and indigo, COTTLE achieves hues that are both vibrant and harmonious with nature. Even the threads are dyed using iron oxide, a specialty of a small village in Okayama, reinforcing the brand's commitment to regional craftsmanship.
COTTLE's designs are a harmonious blend of traditional Japanese aesthetics and contemporary silhouettes. Their pieces, such as the C.T.L. Neo Type 2nd Denim Jacket and the Bengara Straight Denim Pants, showcase this fusion. The use of Bengara (Indian red) dye pays homage to ancient Japanese techniques, while the modern cuts ensure relevance in today's fashion landscape.
Each garment is a testament to the brand's belief that clothing should age gracefully, acquiring character over time. This perspective aligns with the Japanese concept of "wabi-sabi," finding beauty in imperfection and transience.
For COTTLE, sustainability isn't a trend—it's an intrinsic value. By focusing on natural materials, local production, and timeless design, the brand ensures that its environmental footprint is minimal. Their approach is holistic, considering not just the end product but the entire lifecycle of each garment.
COTTLE stands as a paragon of how fashion can honor tradition while embracing the future. Through their meticulous craftsmanship, dedication to natural materials, and profound respect for cultural heritage, they offer more than clothing—they provide a narrative woven into every stitch.
For those seeking garments that resonate with depth, authenticity, and timeless elegance, COTTLE invites you to don a "Uniform for Living" that transcends fashion, embodying a lifestyle steeped in meaning and artistry.
Explore more about COTTLE and their collections on their official website.
After being fairly misty in the U.S. since launching in 2016, Cottle is starting to become more readily available as specialty menswear shops get hip to its Jedi-Esque virtues of power, grace, and propensity to deflect any and all negative energy.
And while the actual bulletproofness of the garments shouldn't be tested, the timeproofness of their fits and designs beckons you to make this your uniform for living, indeed.
I first encountered this delightful brand at the wonderful early adopter 180 The Store out of New York City, and another shoutout should be made to Denimio— the online denim powerhouse was another early adopter of Cottle. But now that Mr. Porter has managed to get their hands on Cottle and it's been featured by the green-beret-level-recon-skills of Blackbird Spyplane, you can definitely expect more peeps like us to discover this ascendant brand.
Additional portals to the joys of Cottle are everybody's favorite Canoe Club out of Boulder and, for the women, Santa Fe Dry Goods. And of course, their own website is getting tagged with traffic lately, since you can buy it all directly from the source.
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