Fourteen excellent reasons to start dressing like a wealthy cattle rustler with impeccable taste.
Ralph Lauren has spent the better part of his life perfecting the art of looking like someone who owns several thousand acres of Wyoming, a collection of vintage Porsches, and a very expensive divorce attorney.
With RRL, or Double RL as it's affectionately known, he's taken that particular fantasy and given it a proper dusting of ranch dirt, motorcycle grease, and old-fashioned American swagger.
Named after Ralph and Ricky Lauren's Double RL Ranch in Colorado, the label has become something of a holy institution among devotees of vintage Americana. Think beautifully distressed leather, exquisitely washed denim, substantial knitwear, and clothes that look like they've already led more interesting lives than most of us.
And wouldn't you know it, our friends at Stag Provisions have assembled a rather spectacular collection of the stuff.
So, whether your plans for 2027 involve riding off into the sunset, opening a roadside diner, or simply looking exceptionally handsome while ordering your third cortado, we've found 14 RRL pieces worthy of serious consideration.
Saddle up, pilgrim.
The Leather Department
1. Elkhorn Moto Jacket — Barley
Fringe benefits, indeed.
The Elkhorn is a glorious exercise in Western excess, fashioned from supple goat suede that's been lightly waxed and distressed to achieve the appearance of a jacket that's spent several decades wandering the American Southwest.
Fringe runs across the front and back yoke, while a striped cotton lining and adjustable waist tabs add a little practical sophistication.
Wear it with faded jeans, beat-up boots, and the quiet confidence of a man who knows exactly where the nearest saloon is.
Shop the Elkhorn Moto Jacket at Stag Provisions
2. Lynton Moto Jacket — Black Over Brown
Good heavens, look at this thing.
The Lynton is constructed from vegetable-tanned cowhide finished in black over brown, then hand-distressed to reveal a spectacularly weathered surface.
Custom brass hardware, a checked interior, and moleskin-lined handwarmer pockets round out the proceedings.
It's the sort of leather jacket you could plausibly bequeath to your grandchildren, provided they appreciate exceptionally good clothes and don't develop a fondness for fleece vests.
3. Alston Jacket — Brown Suede
We're extremely fond of the Alston.
Cut from handsome brown roughout suede, this beautiful little number features a vintage-inspired slim silhouette, American-made metal buttons, and adjustable waist tabs.
There's something distinctly midcentury about its proportions. Imagine a young Steve McQueen wandering into a hardware store somewhere in the Mojave Desert.
A seriously good jacket.
4. Libby Moto Jacket — Brown
Inspired by motorcycle jackets from the 1930s, the Libby is made from substantial cowhide leather, treated to suggest years of honest wear.
The details are particularly satisfying: plaid cotton flannel lining, a corduroy collar, reinforced shoulders, and enough handsome pockets to accommodate your entire collection of mysterious little objects.
Pair it with Japanese denim and some appropriately battered engineer boots.
5. Shearling Moto Jacket — Brown
Here's what happens when a motorcycle jacket develops a taste for first-class travel.
Constructed from full-grain leather with extravagant high-pile shearling panels, this magnificent beast features a shearling collar, belted waist, and handsome cropped silhouette.
It's substantial, slightly outrageous, and precisely the sort of thing we'd want to wear while driving an old Mercedes through a mountain pass in December.
Shop the Shearling Moto Jacket
Jackets for Men of Distinction (and Questionable Intentions)
6. Everett Jacket — Onyx
The Everett offers a clever combination of classic Western styling and cold-weather practicality.
There's a soft nylon shell, insulating synthetic fill, handsome suede Western yokes, and a shearling collar. Pearlized snaps finish things off rather nicely.
It's got a little Nashville, a little New Mexico, and a healthy dose of Ralph Lauren fantasy.
One of our favorites in the bunch.
7. Hendee Bomber Jacket — Burgundy
The Hendee looks like something you might discover in the closet of a retired motorcycle racer who now owns a rather successful jazz club.
A burgundy grosgrain body meets specially treated leather sleeves, with chainstitched Double RL lettering, vintage-inspired patches, and a particularly fetching skull-and-crossbones emblem.
The interior features plaid herringbone flannel, while a traditional baseball collar keeps the silhouette familiar.
An absolute riot.
8. Holland Shirt Jacket — Blue
Now we're talking.
The Holland is constructed from true indigo-dyed cotton jacquard with a woven plaid pattern and a beautifully washed finish.
A quilted lining adds warmth, while four front pockets and custom Double RL Manhattan metal buttons supply the finishing touches.
It's the sort of shirt jacket that can carry an entire outfit. Throw it over a white tee, add some olive fatigues, and call it a day.
Excellent stuff.
9. Lot 271 Denim Trucker Jacket — Leeland Wash
There are denim jackets, and then there's the RRL Lot 271.
Inspired by the magnificent Lee jackets of the 1950s, this beauty is made from 12.75-ounce Japanese denim, with curved chest pockets, double-needle stitching, and adjustable waist tabs.
The washed finish looks like the result of a long and rewarding relationship with the open road.
Quite possibly the only denim jacket you'll ever need. Which is unfortunate, because we rather enjoy buying denim jackets.
Shop the Lot 271 Denim Trucker
The Supporting Cast
10 Morris Shawl Sweatshirt — Tan
Sometimes even the most dedicated cowboy needs to put his feet up.
The Morris is cut from soft, brushed cotton fleece and inspired by vintage military garments. A ribbed shawl collar and relaxed silhouette give it considerably more personality than your average sweatshirt.
A fine companion for a lazy Sunday, a strong coffee, and absolutely no responsibilities.
Shop the Morris Shawl Sweatshirt
11. Cable Knit Shawl Cardigan — Navy
A substantial Aran-inspired cable-knit cardigan fashioned from soft cotton yarns, complete with a chunky shawl collar and genuine horn buttons.
Imagine an old Irish fisherman inheriting a very successful art gallery.
Handsome, comfortable, and endlessly useful over a T-shirt or chambray shirt.
Shop the Cable Knit Shawl Cardigan
12. Straight Fit Jean — Hillsview Wash
Naturally, we'll need a good pair of jeans.
RRL's Hillsview Wash denim is made from 15.92-ounce Japanese-woven selvedge, using Tennessee-grown cotton that's ring-spun and rope-dyed in Japan.
The fabric is then heavily washed and hand-finished, producing that wonderfully lived-in appearance without requiring several years of crawling around on your knees.
A classic straight fit makes these particularly versatile.
13. Trucker Cap — Brown
And finally, the hat.
A proper old-school mesh-back trucker cap with a Union of Brotherhood RRL patch, contrasting olive bill, and adjustable snap closure.
A fitting conclusion to our little sartorial journey through the American West.
Put it on, climb into something with a manual transmission, and drive somewhere interesting.
Go West, Young Man
There's something wonderfully romantic about RRL's interpretation of American workwear.
The collection draws on an extraordinary assortment of influences: Depression-era denim, motorcycle culture, vintage military clothing, Western ranch wear, and the glorious excesses of midcentury Americana.
It's also ridiculously good-looking.
And while most of us won't be saddling up a horse anytime soon, there's absolutely no reason we can't borrow a little of that rugged romance for the everyday business of being alive.
Stag Provisions has assembled an excellent selection of RRL clothing, including some particularly spectacular leather and suede jackets.
So go forth, pilgrim. Your 2027 wardrobe awaits.