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Activate Gratitude to Find Your Latitude

There's a secret weapon in our arsenal, a hidden gem that can turn that frown upside down and unlock a life that's actually, truly fulfilling: gratitude.

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by François Varie
Activate Gratitude to Find Your Latitude

Yo, fellas. Let's real talk. We get it rough sometimes. The pressure to be the stoic rock, the breadwinner, the superhombre – it can weigh heavy on the shoulders. When stuck we may bottle up emotions, chase fleeting dopamine hits, and end up feeling like empty beer cans at the end of a long night. But there's a secret weapon in our arsenal, a hidden gem that can turn that frown upside down and unlock a life that's actually, truly fulfilling: gratitude.

Forget the woo. Gratitude ain't some scented candle chanting session. It's about shifting your perspective, like flipping a switch from "glass half empty" to "damn, that glass is actually overflowing with awesome." It's about appreciating the good stuff, the little things and the big wins, the moments that make your heart swell and your brain throb with recognition of life’s beauty. 

That sunrise that paints the sky in fiery hues? The perfect pour-over that kickstarts your day? The fam who always have your back? The laughter lines etched around your eyes from a zillion shared jokes? These are the things, my friends, that make life worth living.

When you focus on the good, the good starts to multiply. Like a well-watered garden, your life blooms with more good stuff. You notice the beauty in the mundane, the joy in the everyday. You become a magnet for positive vibes, attracting good fortune and authentic experiences like moths to a flame (minus the singed wings, hopefully).

Multiply the Good

selective focus photography of man sitting on grass and writing on notebook during daytime

So, how do we, disciples of Jupiterian-esque mental abundance tap into this gratitude goldmine? Here are a few tips:

  • Keep a gratitude journal: Jot down three things you're grateful for each day, big or small. It could be that killer Habit Burger you housed after a good run, the random act of kindness you witnessed, or the simple fact that you woke up breathing.
  • Express your thanks: Don't keep your appreciation bottled up. Tell your loved ones how much they mean to you, thank the barista for the stellar latte, or send a quick "thanks for being my Canoe Club wingman" text to your homie.
  • Practice mindfulness: Take a few moments each day to simply be present. Notice the sights, sounds, smells, and sensations around you. Appreciate the beauty and wonder of the world, even the messy, chaotic parts.
  • Focus on the journey, not the destination: Stop chasing that next promotion, that bigger house, that elusive six-pack when a 4.5-pack will do just fine. Find joy in the process, the small wins, even the daily hustle that gives you purpose and experience.

Gratitude ain't about being some sunshine spreader. It's about acknowledging the good, even when things get tough. It's about embracing the present moment, flaws and all. It's about recognizing the abundance that already surrounds you. And trust me, when you do that, your life starts to feel pretty damn kickass.

So ditch the bro blues, crack open that gratitude jar, and let the good vibes flow. You deserve a life that's bursting with joy, purpose, and meaning. And guess what? It all starts with a simple "thank you."


Speaking of gratitude check out a few of our partners:

Iron Heart International
Iron Heart: Japanese Jeans and Denim
The intersection of then and now, technical and craft — Drypond
The intersection of then and now, technical and craft — Drypond
Simple, Sturdy, Smartly Tailored Garments. Made in USA.
Grown and Sewn. For over a Decade we have been designing and manufacturing long lasting, smartly tailored garments in the U.S.A with a sharp focus on quality and simplicity. Made for anyone and everyone, every lifestyle, every passion and every profession.
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by François Varie

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